Create the Perfect Linked In Profile to Transform Your Career

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  • 2. IF YOU'RE GOING FOR YOUR LIFELONG DREAM JOB, PLAY UP YOUR PASSION in your LinkedIn summary.
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Instead, use the characters to write your own eye-catching headline. Why is this so important? While still very committed to her current Marketing VP role, she also wants to add a new direction to her career path: marketing small businesses in the health and wellness industry. So this is her two-part headline:. She immediately distinguishes herself from other marketers by putting health and yoga first.

And she attracts people needing help with their holistic health and yoga businesses. Check to see how distinctive your headline is by searching LinkedIn for people like you. Now that your headline has attracted the right people, keep them reading.

How To Use LinkedIn For Beginners - 7 LinkedIn Profile Tips

Tell a compelling story and write it in the first person. Unlike resumes, your LinkedIn summary gives you much more space up to characters to highlight past accomplishments and connect them to what you want to do next. Craft a cohesive narrative that pulls together what might otherwise appear to be fragmented pieces of your professional past. One of the things that draw people into LinkedIn is the opportunity to expand their network.


  1. 2. IF YOU'RE GOING FOR YOUR LIFELONG DREAM JOB, PLAY UP YOUR PASSION in your LinkedIn summary.
  2. Above and Beyond Wellfleet: A Memoir About Welcoming Life After Loss.
  3. I Love Cash;
  4. Build Your LinkedIn Profile & Professional Resume | Udemy.
  5. 1. Add your headshot.
  6. Star Bright.
  7. You always want to present yourself in the best light possible. Right away, you know my role, where I currently work, the company I work for, the college I attended, and a short summary about myself.

    The key to a great LinkedIn profile is fully filled out profile and a concise blurb about who you are and what you do. There are many things you can do to help you network on LinkedIn that can include following relevant hashtags, joining groups, and posting topical content. There is no one type of LinkedIn user this is a good thing. Leveraging LinkedIn Ads can be a great way for you to promote your business to an audience of professionals. Facebook is a good place to advertise to moms, Instagram is where you can find the millennial, and Twitter holds every single meme account you could dream of, but advertising on LinkedIn is a surefire way to target business professionals.

    By sharing this on their page, G2 effectively targets their audience, one which would be interested in attending or watching this type of event. This is just scraping the surface. Dig deeper and read our complete guide to LinkedIn Ads so you can discover how to start deploying ad campaigns and serving your network relevant and valuable ads. LinkedIn Premium is advertised as a tool for job seekers, sales and talent professionals, as well as the general professional who wants to get more out of LinkedIn. Each tier has a different objective and assists you in achieving a certain goal.

    According to LinkedIn , the best profile photos show people who are:. The same LinkedIn post also recommends adhering to the following photography basics:. Here are a few technical tips to remember when uploading your LinkedIn profile photo :.

    Need to spruce up your LinkedIn profile fast? Focus on these seven areas.

    Get feedback from family and friends before uploading your profile photo. Think about the professional story you want to tell, then be creative with the image or illustration you choose to convey it. Keep in mind, your cover photo works in tandem with your profile pic as a joint visual asset, so pay attention to how they play together.

    For example, if you use a filter on your profile photo, use the same filter on your background image. Last but not least, note the technical details of LinkedIn cover photos. LinkedIn data shows that you only have five to 10 seconds to impress a potential employer online, and one of the very first things they see is your headline. Conveying all the above is no easy feat considering you only get characters for your headline. For example, if I was searching for a stellar writer who could also get hundreds of eyeballs on their posts, I might fall in love with someone with the following headline:.

    Journalist with a marketing mindset.

    5 Best LinkedIn Profile Tips From a Recruiter - Career Sidekick

    This is my current headline. When I think of high-caliber writing, I think of journalism-quality content. Imagine the target person you want to visit your profile and reach out to you, then craft a headline specifically for them. Built 10 of the top products on Product Hunt. Being too broad gets you either no one or everyone including many people who are just going to waste your time. Tireless, caring Registered Nurse who helps pediatric cancer patients and their families feel at ease throughout treatment and recovery.

    Communicate Your Professional Brand with a Search Optimized LinkedIn Profile

    Ask yourself: What might my target audience be searching for if they were looking for me on LinkedIn? You could input keywords in any of the first parts of the above headline formula. To show up higher in search results for jobs you want, then optimize your headline for the job you want, not the job you have.

    What are your impressive achievements? Review your resume to pull impressive bullets into your headline. LinkedIn recommends to refrain from using the following overused buzzwords:. No one cares about this really. It makes people ask the question: Why are you seeking new opportunities? After scanning your title, photo, location, and number of connections, interested profile visitors will read your LinkedIn summary.

    The Best LinkedIn Profile Tips for Job Seekers

    As I mentioned earlier, reflecting on key questions can help you move this process along faster. Here are some questions to ask yourself:. Feel free to consider your answers to the questions I mentioned in the headline section as well. Be normal, and write it in first. Remove superlatives. Write in active voice. The lede is your killer opening line that gets people to keep reading. Adrian Granzella Larssen does exactly this with her opening summary line:.

    Contact information

    Of course, I have strong writing skills, geek out over traffic spikes, and proofread my own text messages. As editor-in-chief and first official employee of The Muse—the career and job search platform that helps millions of people figure out what they want to do and thrive once they get there—I have built our publication, The Daily Muse, and fast-growing community from the ground up.